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Color in Web Design

The Psychology of Color in Web Design

Colors are one of the visual cues that are the fastest in sending a message. Or setting an unintentional first impression. That is why you should pay special attention to color in web design.

To help you set the hue of your website and influence people psychologically when it comes to buying decisions, we prepared this color guide.

Let’s dive in!

What is the Psychology of Color in Web Design?

Designers of all mediums know that color is an important aspect of their work. They know their design can drive emotional responses just through color alone.

Color psychology has been used in different ways, both positive and negative. Colors can calm you down, ignite excitement, drive you to action, and much more.

That is why color in web design is a secret weapon for driving up sales, earning clicks, scoring leads, and more.

In the psychology of color, you have not only emotions but psychological reactions linked to specific colors. Let’s check them out.

Color psychology in web design: practical uses

Here’s a look at some persuasive colors and what kind of message they send in web design.

Red

Red is the color of passion. In both negative and positive ways, it evokes confidence, authority, and raw power. It can make the user feel both big and small, depending on other elements on a website.

In marketing, we often see red used to advertise discounts and different promotions. Just recently, the luxury brand Salvatore Ferragamo debuted a new name – “Ferragamo”. But more pointedly, the brand opted for a striking red background for the signature. And when we take a look at some brand giants like Coca-Cola and McDonald’s, we see a bright red that’s hard to miss.

It’s no wonder people call it the Call-to-Action color.

Color in Web Design Blue

Blue

Fun fact – did you know that even at the beginning of the 20th-century pink was referred to as a color for boys, while blue was deemed girly? Trends tend to change, so keep that in mind while reading the article.

But as of now, blue is linked to masculinity and competence. Moreover, it’s used to evoke a zen feeling, wisdom, loyalty, and security. It’s no wonder it does so since research found that looking at the sea or other big areas of water elicits feelings of calmness and strength.

The popularity of the blue color in web design also comes from its versatility – bright blue also evokes energy and freshness.

Yellow

This color immediately puts your mind into a happy stance. It evokes optimism, cheerfulness, and youth. You can soften it by using brighter hues to avoid looking spammy when using yellow on large areas of the website.

On the other hand, a stark yellow color is a godsend for bringing attention to CTA (Call-to-Action) buttons. Again, be careful when using it. Apart from feeling too spammy at times, it can remind people of cheapness and cowardice.

Green

Green has richness to it. It reminds us of nature, life in all its glory, balance, and growth. So it’s no wonder that rich deeper green shades are often seen on brands selling hiking equipment, for example. Other brands that can rely on the green are organic food businesses, too.

To simplify, green calls back to wellness and health. And in the hectic environment of today, consumers are eating it up, because they do want something to calm them down and make them feel as if they’re relaxed and saving the planet.

Another benefit to using the green color in web design? It moves visitors to action. It evokes decisiveness, so you’ll see lots of green CTA buttons on websites, too.

White

The history of the color blue is a perfect example of how culture and history periods impact the way we see color. The same goes for the color white. In Western culture, it evokes purity, birth, and innocence.

Apart from that, you will often see it used in the healthcare industry, for it seems clean. Media companies also love it because it gives websites a crisp feeling and a callback to printed newspapers.

But if you overdo it, you may end up seeming stark, boring, and too stiff.

Color in Web Design

Black

Black is a statement color. It’s a bold color that you should use in subtlety without going heavy on it.

People often see black as a sleek and elegant color, so high fashion often uses it, along with other luxury industries. High-end consultation also resonates greatly with potential clients.

But if you overdo it you may seem too dark, evoking horror and gothic themes.

Final Word

Color psychology should be used by web designers to boost conversion rates. By giving the visitors a satisfying and memorable experience, they can enhance conversions.

Keep in mind that color psychology is crucial to any website design because it has an impact on the site’s success. So if you want your website to be successful, get familiar with color psychology!

Increasing Company Revenue Through Website Design

Increasing Company Revenue Through Website Design

As the pandemic rampaged through the economy in the last two years, many businesses were forced to conquer new plains that were unbeknownst to them so far. For instance, lots of brick-and-mortar businesses had to build a strong online presence to survive. And thus, more and more companies and organizations face the reality that many factors go into successful conversions that lead to sales.

One of those factors is a user-friendly website design. A successful website presence plays a huge role in retaining visitors to your website and leading them down the funnel.

So here are the best rules for increasing your revenue with a sleek website design.

Rule #1: The Simpler the Navigation – the Better

Here is something to go by: if the user can land on any page on your website and find what they need within three clicks – you’re good.

Clear and concise navigation along with a search bar are staples of good website design. Because bear in mind that navigation is a huge part of your bounce rate. To remind you, bounce rates are the percentage of single interaction visits to a website. The average bounce rates for websites fall between 26% and 70%, with a percentage between 26 and 40 being considered a great bounce rate.

Increasing Company Revenue Through Web Design

Rule #2: Uniformed Colors and Fonts

It’s easy to get overwhelmed with picking the right color palette for your business and brand and sticking to it.

But creating a recognizable brand identity is crucial. It makes you look more professional since picking 2-3 colors and fonts gives a website a well-designed and clean look. Moreover, it indirectly helps users navigate the website intuitively. All of this accumulates to better UX (user experience) and makes the user spend more time on the website.

Rule #3: Evoke Emotion

Just like marketing relies on waking up emotions in people to make the sale, evoking emotions through smart website design is also a valid tool.

Good storytelling helps funnel users and connect them with products and services. Your strategy then leads to the action of making a purchase.

Website designers must consider the emotions that their site evokes. It’s not enough to ensure that a website conveys the message you want to impart. Sites that do not elicit an emotional response are forgotten quickly. Emotions must be taken into consideration when designing your website.

Rule #4: Add Lots of Infographics

Sure, evoking emotions is a huge part of the deal when designing websites. But another thing you have to work on continuously is authority. Building brand authority is done by not just diligent customer service but by fact-checked infographics, as well.

Increasing Profit Through Website Design

People love seeing clean infographics and other statistical content. It immediately makes you feel more trustworthy. Here are a few simple tips for constructing reliable infographics:

  1. Stick to a simple design and a few colors.
  2. Keep the content easy to understand.
  3. Highlight the most vital content of the statistics.
  4. Add the source of the information below the infographic if it was taken from a reliable source. Don’t forget to link to the original content, too.
  5. Avoid infographics that rely on unchecked data or data you haven’t collected yourself.

Rule #5: Highlight the Value You Offer

Through design, you can further emphasize the value of your product or service. After all, sales are all about convincing potential clients and customers that you offer the solution to their problem through the value of your service or product.

So, a good rule of thumb is to allow users to “test drive” or “preview” products before buying them. Letting visitors apply for a demo or download a report to get a closer look at the product is an ideal solution.

In short – allow users to make their own choices by gently nudging them towards your freebies and discounts and demos.

Rule #6: Add Testimonials to Your Website

Customers are more likely to purchase goods or services from businesses that have been recommended by others. If you’re a real estate agent, for instance, you’ll want a 5-star profile on Opendoor.

The issue with review-based platforms is that you generally do not influence them. You want to control the majority of the content that surrounds your company as a business owner. Having a testimonials page on your website can help you better showcase your products and services if they are honest and legitimate.

testimonials for website design

In other words – for the love of God, don’t add fake testimonials under fake names and stock photos. That crumbles your trustworthiness. No testimonial is still better than a fake one.

Final Word

We could go on and on about rules for making your website more likely to convert visitors. But that would probably make you bounce off our blog a lot faster. So if you made it until here, then we thank you, and we hope that this rundown of basic website design rules will set you on the right path to more conversions in the future.

website design trends

Website Design 2021: What’s “in”& What’s NOT

In this article we’ll be addressing the latest trends in website design for 2021.

Specifically, we’ll take a look at trends both businesses and professionals should include in their web design, and those they should definitely drop.

So if you want to know what’s “in” and what’s NOT in website design for 2021, you’ll want to read this article.

Let’s dive right in!


Web Design: What’s NEW?

web design trends


The world has changed over the last year.

Lockdowns, remote work, social distancing, and the new normal have all affected the role of web designers.

But web designs affect the world around us more than we think.

With more people spending their time online, web design has become an integral part of the day-to-day human experience.

In 2021, web design trends seem to stayaway from hi-tech and lean towards realism.

Web designers are blending digital with everyday life in their designs, like never before.

What’s “in” Latest Web Design Trends to Track

Researching website design trends of 2021, we’ve come across a lot of new and interesting design elements that we implement in our work.

These trends look completely different from previous years, and what you may be used to.

So in this part of the article, we’ll explore 5 modern web design trends you should keep track of in 2021:

#1 Support a Cause

In 2021, more brands, companies, and designers are speaking out in support of a cause.

The product itself is no longer enough for customers to choose it.

With a lot of environmental initiatives and social movements like #BlackLivesMatter, many people select brands and products that support the same causes as they do.

If the brand shares customers’ values and principles, they feel connected to the product.

E-commerce design was quick to catch up to this trend.

E-commerce businesses are now using bold, iconic visuals to showcase the cause they represent.

In doing so, they’re making themselves more appealing to more customers who’d prefer to choose a brand that stands in support of a shared cause.

#2 Sensitivity and Optimism

In 2020, we all experienced the same crisis. This has led many brands to focus on the emotional wellness of customers.

People are tired of pessimism. They’re looking for optimism and joy in brand messaging.

That’s what designers should focus on this year.

A friendly, supportive, and joyful tone is what people want to see on your website. Colors and fonts should be lighter and brighter than last year.

Using a playful copy in combination with a vivid design to make people laugh is also a plus.

#3 Scrolling Transformations

trends in website design

One of the web design trends for this year is the transformation of the scrolling experience.

This transformation includes color scheme changes, animated transitions, and complete shifts in the website layout.

There is also a growing trend of visual storytelling on websites.

Designers use animations and beautiful illustrations, making each scroll seem like a new page.

A new trend among web designers is experimenting with horizontal scroll. It is a different and practical way to present secondary information progressively thatengages website visitors.

#4 Grain Design Trend

Grainy textures give websites a personality and a more natural feel.

Studio Gusto, for example, uses a lo-fi design website that gives a new and different user experience.

#5 Abstract Compositions and Cartoon Illustrations

In 2021, web designers are mixing abstract shapes into complex compositions.

These abstract compositions are taking the place of stock photography.

As a result, websites are expressive and vibrant, even in the absence of human faces.

One of the interesting design trends is also cartoonillustration.

Cartoons have gained popularity because they offer a lot to the brand message, especially in terms of creativity and a personal touch to the brand’s storytelling.

What’s “out”: Web design trends to drop in 2021

#1 Using Code

website design code

No code – means that you can become something more, no matter who you are.

Not using code to design a website eliminates the dividing lines between people who aren’t web developers.

Through no code, writers can design websites, designers can be front-end developers, and small businesses can get into the world of e-commerce.

People with the same goal can get together in collaboration to design great things.

#2 Flat Aesthetic vs Retro Touch

Web development is constantly movingforward, but when it comes to web design, designers like to bring up the old times.

The flat aesthetic is out, and designers are trying to deepen consumers’ online experiences.

The fashion of the early 2000s is coming back — quirky and unpredictable layouts, textures, and patterns.

Brands that want to stand out should use unusual layouts and themes, with a retro touch.

The page for Spotify’s Carnival promotion is an example of traditional fonts with a cool and modern spin.

#3 Colors

This year, people will probably spend most of their time online, just like last year.

Web designers had that in mind. So the colors are focused on being easy on the eyes.

In 2021, web designers should stay away from extremes of dark and light, and use soft color palettes and pastels instead.

These are calming and relaxing – just what people need in these hard times.

“There will be a competition for making designs as simple as possible with subtle and cool colors, so that users can spend more time looking at a website design.” Tweeted RV™, a designer at 99designs.

If you’re looking to avoid these trends in the design or redesign your website, we can help.

Demakis Technologies offers web design services following only the latest UI and UX trends.

We build websites that are functional and easy to use, but also gorgeous to look at so your main platform can attract visitors and persuade them to buy your products or services.

We also provide cyber security services, so you know the website you get will be 100% safe to use.

Contact us to get in touch with one of our professionals to get a brand new website that’s safe and easy to use, attractive for visitors, and one that converts like crazy!

3 Surprisingly Common Web Design Mistakes to Avoid

3 Surprisingly Common Web Design Mistakes to Avoid

Let’s be real.  We are living in the digital age, which started approximately 40 years ago.  Everyone from my 90-year old grandmother to my 4-year-old nephew is somehow engaging in technology through apps, social media, bill paying, or e-learning.  For businesses, their inclusion of technology in their daily operations is even more vital.  If they don’t keep up with technological advances that will help them thrive, they will not survive.   

A natural byproduct of this information age is going paperless.  Gone are the days when paper flyers and data sheets were handed out everywhere to market your business effectively.  You want to market wherever your target audience is.  And where can you find them?  Online.   

In essence, your website is your new “business card”.  When potential customers are interested in your products or services, the very first thing they want to know is your website address.  For this reason, you need to ensure your website is accurately and effectively representing your business. 

Good web design will not only be aesthetically eye-catching to your prospects, but it should also be designed so it’s user-friendly and inviting, in addition to generating more traffic.   

There are 3 common web design mistakes that are quick and easy to fix and will make a huge difference in how much business it will bring in.  

1. Hidden Business Contact Information.  The primary piece of information prospects and leads should be able to easily find on your website is your contact info!  If they can’t get a hold of you, how are they supposed to bring you business? Web visitors only spend a few seconds searching for this information before getting frustrated and exiting your site.  Place your contact info front and center!  Either at the top or bottom of your homepage or even better on its own “contact page”.  Make sure you provide several ways of being contacted; through email, phone, chat, and even social media.

2. Unclear Call to Action (CTA).  After contact info, the next most important element on your website is having clear and multiple CTAs.  A CTA is a directive attached to a link telling your visitors what to do next.  Some examples are “Contact us”, “Get a quote”, “Sign me up”, “Buy now”.  They should be spread out throughout your website.  

3. Weak Search Engine Optimization (SEO).  No matter how beautiful your website is, if it isn’t SEO optimized, it will defeat the whole purpose of having a website; generating traffic and leads.  The stunning aesthetic isn’t going to drive traffic; your content will.  Posting helpful quality content on a regular basis will not only help rank you higher in searches, but it will also establish trust with your prospects.  That’s why it’s a good idea to include a separate blog page on your website.     

At Demakis Technologies, you can feel confident that our webmasters will not only create a great website appearance, but also apply the best web design principles, fully optimizing it, increasing web traffic, and ultimately promoting more lead conversions which will increase your revenue.  We offer affordable word press options as well as fully customized web development and you can expect that there will be no design mistakes. 

Whether you are a startup or a larger business and need a new website or need to upgrade your existing one, give us a call to schedule your free web consultation today.