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inclusive web design

How Inclusive Web Design Can Benefit Your Business

Accessibility is a legal obligation in some countries and a human right. There has been a significant rise in lawsuits relating to web accessibility. Designers are now beginning to understand the importance of inclusive web design. In light of this, here are just some of the ways making website design as inclusive and accessible as possible is a plus for your business.

What is Inclusive Web Design?

Inclusive web design refers to website design that doesn’t rob visitors of their UX experience regardless of their demographics, impairment, or other temporary or permanent conditions.

Accessible web design is crucial in making a website inclusive and it means removing any obstacles for people with disabilities.

There are many things to take into consideration when building an inclusive website experience. To make sure you’re not standing in a way of a visitor from fully using or experiencing a website, here are some factors to think about:

  • Physical limitations that affect hearing, vision, or dexterity
  • Mental conditions that affect speech or cognition
  • Situational limitations that hinder the user from using the product to its maximum potential
  • Technical barriers such as equipment, internet access, and computer literacy
  • Geographical and language limitations
  • Various demographic factors, including age, race, and gender
  • Social and economic divisions

Now that we’ve solved what’s an inclusive web design, let’s move on to the benefits it can bring to a business.

Inclusive Design Lets You Reach a Broader Market

Did you know that over a billion people in the world have a disability? Many people omit that fact from their minds, even though there are barely eight times more people on the planet in general.

So, inclusive web design means you’re making sure you’re catering to these people. It’s a chance to reach a broader marketplace, consisting of both abled and disabled people.

Everyone deserves a maximum of their UX experience, and inclusive web design is one way of making sure that happens.

inclusive web design Demakis Technologies

Inclusive Web Design Improves SEO

In short, Google’s algorithm favors inclusive websites. If you implement elements of website accessibility to your business, Google will reward you for your inclusion effort and optimal UX.

When Google’s crawlers index your website, they will rank you higher just for the accessibility (if everything else is in place, of course). This is your chance to stand out, as many websites sadly still omit website accessibility from their web design.

So if you’re looking for ways to rank better and lower those bounce rates, a good SEO marketing method would be to pay attention to inclusive web design.

Inclusive Design Fuels Teams and Their Optimism

A company that actively promotes diversity on its website is more likely to have an engaged workforce. The team feels happier and works harder if it feels it’s for a great cause. Deep down, we all want our work to have value.

People who find purpose in their work are more likely to stick with their employer, according to research. It goes beyond people who are only driven by success or money. They are also more inclined to advertise their businesses, recommend them to other potential employees, and push friends and family to use the business’ services and products.

Inclusive Design Brings Up Brand Awareness

Everyone wants to feel included. People with disabilities, POCs (people of color), those who grew up in unusual or downright harmful family structures, people from the LGBTQIA community, and minorities – all want to feel welcome and included.

When a user finds your website easy to use, recognizes visual components that have meaning for them or reads language that validates their comprehension, they feel connected, which can give your brand an advantage over rivals who are merely aiming to appeal to the general market.

The greatest method to ensure that your brand remains in their memory the next time they require your services is to create a customer experience they will recognize and feel a part of. That is where we arrive at brand awareness.

Make inclusiveness one of your core values and principles, and connect with the audience on a personal basis with your marketing strategy. Brand awareness is a great long-term strategy since it brings growth and recognition.

Final Word

Try walking in the user’s shoes. Everyone has the right to access, view, and engage with the content you publish online. Don’t take that right away. Make your users happy by considering all aspects of site design.

Although this post scratches the surface of the accessibility topic, we hope that we were able to illustrate its importance and give you actionable tips for making your websites and digital products more accessible to all users.

Color in Web Design

The Psychology of Color in Web Design

Colors are one of the visual cues that are the fastest in sending a message. Or setting an unintentional first impression. That is why you should pay special attention to color in web design.

To help you set the hue of your website and influence people psychologically when it comes to buying decisions, we prepared this color guide.

Let’s dive in!

What is the Psychology of Color in Web Design?

Designers of all mediums know that color is an important aspect of their work. They know their design can drive emotional responses just through color alone.

Color psychology has been used in different ways, both positive and negative. Colors can calm you down, ignite excitement, drive you to action, and much more.

That is why color in web design is a secret weapon for driving up sales, earning clicks, scoring leads, and more.

In the psychology of color, you have not only emotions but psychological reactions linked to specific colors. Let’s check them out.

Color psychology in web design: practical uses

Here’s a look at some persuasive colors and what kind of message they send in web design.

Red

Red is the color of passion. In both negative and positive ways, it evokes confidence, authority, and raw power. It can make the user feel both big and small, depending on other elements on a website.

In marketing, we often see red used to advertise discounts and different promotions. Just recently, the luxury brand Salvatore Ferragamo debuted a new name – “Ferragamo”. But more pointedly, the brand opted for a striking red background for the signature. And when we take a look at some brand giants like Coca-Cola and McDonald’s, we see a bright red that’s hard to miss.

It’s no wonder people call it the Call-to-Action color.

Color in Web Design Blue

Blue

Fun fact – did you know that even at the beginning of the 20th-century pink was referred to as a color for boys, while blue was deemed girly? Trends tend to change, so keep that in mind while reading the article.

But as of now, blue is linked to masculinity and competence. Moreover, it’s used to evoke a zen feeling, wisdom, loyalty, and security. It’s no wonder it does so since research found that looking at the sea or other big areas of water elicits feelings of calmness and strength.

The popularity of the blue color in web design also comes from its versatility – bright blue also evokes energy and freshness.

Yellow

This color immediately puts your mind into a happy stance. It evokes optimism, cheerfulness, and youth. You can soften it by using brighter hues to avoid looking spammy when using yellow on large areas of the website.

On the other hand, a stark yellow color is a godsend for bringing attention to CTA (Call-to-Action) buttons. Again, be careful when using it. Apart from feeling too spammy at times, it can remind people of cheapness and cowardice.

Green

Green has richness to it. It reminds us of nature, life in all its glory, balance, and growth. So it’s no wonder that rich deeper green shades are often seen on brands selling hiking equipment, for example. Other brands that can rely on the green are organic food businesses, too.

To simplify, green calls back to wellness and health. And in the hectic environment of today, consumers are eating it up, because they do want something to calm them down and make them feel as if they’re relaxed and saving the planet.

Another benefit to using the green color in web design? It moves visitors to action. It evokes decisiveness, so you’ll see lots of green CTA buttons on websites, too.

White

The history of the color blue is a perfect example of how culture and history periods impact the way we see color. The same goes for the color white. In Western culture, it evokes purity, birth, and innocence.

Apart from that, you will often see it used in the healthcare industry, for it seems clean. Media companies also love it because it gives websites a crisp feeling and a callback to printed newspapers.

But if you overdo it, you may end up seeming stark, boring, and too stiff.

Color in Web Design

Black

Black is a statement color. It’s a bold color that you should use in subtlety without going heavy on it.

People often see black as a sleek and elegant color, so high fashion often uses it, along with other luxury industries. High-end consultation also resonates greatly with potential clients.

But if you overdo it you may seem too dark, evoking horror and gothic themes.

Final Word

Color psychology should be used by web designers to boost conversion rates. By giving the visitors a satisfying and memorable experience, they can enhance conversions.

Keep in mind that color psychology is crucial to any website design because it has an impact on the site’s success. So if you want your website to be successful, get familiar with color psychology!

redesign of your website

When is the Right Time for a Redesign of Your Website?

The reward of a successful website redesign is immense. From increased revenue, more satisfied users, and increased lead generation, all the way to more peace among your team. A chance to reinvent your brand is one you should take. But when is the right time to redesign your website?

The answer to that question lies in the question “Why should you redesign your website?” There isn’t a one-size-fits-all answer. Rather, you should do assessments once in a while, using data and analysis continuously done. And if you find that your website is outdated, has subpar SEO, and unsatisfying UX (user experience), you need to make room for a redesign of your website.

Here are things you should keep in mind to find out when you need a website redesign.

You’re Ignoring the 3-Year Rule

It may seem as if we’re going against ourselves now. We just said that it’s more of a “Why” than a “When” question. But there is a general rule of thinking over your website if you haven’t changed it in three years.

That is because, in today’s tech environment, improvements and innovations happen a lot. And many things happen in three years. Aesthetic trends, compatibility changes – these things can signal that it’s time for a revamp.

Assess your website to see if you’re following trends such as these:

  • Interactive and vintage fonts
  • Fewer images
  • A one-page website devoid of too many links
  • Humor-infused websites
  • Using linework

As you can see, there are loads of options; all you have to do is figure out which ones best suit your company.

You’re Not Following the Ever-changing SEO Rules

The SEO race is akin to chasing the white rabbit in Alice in Wonderland. It never stops. Sometimes you catch it, then it slips your grip, the rules change, and the race continues.

Your website has a better chance of appearing in search results if you evaluate your rankings, the competition, and the website more frequently. Always be on the lookout for new Google updates and have someone on your staff who can implement the new rules of the game.

It is Google’s responsibility to provide the most important results to the searcher at the top of the page. For instance, let’s say your website was updated years ago, whereas a competitor’s website is updated frequently, and they had a huge makeover six months ago. In that instance, Google will probably rank the recently updated website better than websites that aren’t updated often.

redesign website

Your Mobile Compatibility Is Insufficient

A fully responsive website needs to be easily accessible from a smartphone. It needs a mobile menu that is simple to understand and content that can be read without zooming.

If you’re unsure if your website is mobile-ready for 2023, ask friends and family members to browse your company website from their phones. Ask for feedback – were they confused? Did they understand your services? Did they find what they were looking for? Does it look modern to them?

Ask your staff, too. Gather feedback and assess if it’s time for a redesign of your website.

Your User Engagement Is Low

There is no reason not to make the best of interactive elements of a website. When potential customer lands on your website, they are not there for reading huge blocks of text. They are there to be engaged.

Making your website more interactive and user-friendly is one of the easier parts of the job. Here are some things you can do:

  • Decrease loading time
  • Have a prominent search box
  • Use internal linking a lot
  • Simplify navigation

For instance, if you decide to work on your Search box, add filters to make searching easier for users.

Your CMS and Integrations Are Outdated

If the website’s technology is starting to become your enemy, it’s time for a redesign of your website.

You don’t want the tech being the thing that hinders your site’s ability to perform well. The code, the CMS (the content management system), and the third-party integrations need to make a foundation for a healthy performing website. Without those three, you won’t be able to provide a seamless user experience to your potential leads.

Final Word

Your business objectives and future lead generation are all impacted by website redesign. Early project planning is key to getting a new website with the least amount of problems and the greatest payoff. Working with an agency that can help you navigate the process can greatly help the process. Not only will someone be at hand to guide the project, but that will also give you time to focus on aspects of business closer to your expertise and experience.

UX best practices

Using UX Best Practices to Improve User Experience

One of the imperatives when building a website is delivering a great user experience. Smart and up-to-date UX improves applications in more ways than you think. And we emphasize “up-to-date” because change is the only constant in today’s modern and algorithm-driven world.

So if you’re not eager to see visitors bounce off your website and web apps due to outdated and out-of-touch design, we got you covered.

Read on to see which UX best practices you can implement into the development process to see your business grow!

What Is UX and Why Should You Care?

UX is short for “user experience”. It refers to the experience your visitor has when they visit and interact with your web application. Not every visitor may be tech-savvy, but even if they can’t tell you, they want a logical and responsive interface and a functional app.

That is why the goal of UX is to set the tone for the website’s functionality, organization, and usability. If your web app ticks these three points, then you can rest assured that you’ve done your best to deliver a great UX experience.

How do you meet the needs of a visitor? Well, it’s no simple feat, seeing how UX design tackles layout, visual design, text, audio, brand identity, and interaction options.

Yes, we know, it’s a colorful bunch of aspects to pay attention to, but it pays off, we promise! That’s why we rounded up some UX best practices to help you achieve your goal of building your brand, developing your website, growing your business, or whatever it is you are aiming for!

Proven Methods to Improve UX Design of a Web Application

Do Your Homework

If you thought meticulous learning stops once you’re out of school, you’re flat-out wrong. As we’ve said, the field of UX design changes by the day. So you need to be on the top of your game and do thorough user research.

You need to know who the final user is. What are their interests and needs? Do their wishes align with your product’s core value? Will they like the latest update?

UX user experience best practices

Here are some points to guide you:

  • Demographic characteristics: These include the age, gender, lifestyle, and profession of the final user.
  • Interest and preferences: What are the interests and hobbies of the final user?
  • Apps they use: Find out why your targeted audience gravitates towards your competitors and what are their selling points. Use reviews to find the answer.

Apart from reading reviews, here are other ways to conduct research:

  • Search engines: Good ol’ Google rarely fails us in our quests for information.
  • Interviews: A wise way to get concise or in-depth answers from target audiences.
  • Surveys: Such questionnaires fill you with useful details about user experience at scale.

All of this sets the ground for a great user experience. But UX best practices are void without one crucial thing – simplicity.

Provide Simplicity Through Whitespace

Having a clean design that doesn’t overcomplicate or overload you with information isn’t just smart – it’s modern. Minimalism keeps reigning in 2022 as one of the trends in web design.

Aesthetics aside, taking away unnecessary elements means streamlining the interaction process for your user. After all, you want them to follow the steps you map out on the website in order to perform the final action step. Here are four full-proof rules of simple UX design:

  • One intention per page: Too many clickable fields, varying information and different CTAs (Call to Action buttons and text) can dilute your primary goal. It can also push visitors away. If you really want to somehow pile on different information on your web app, then use internal linking.
  • Understandable intent: Not only should you focus on a single intent – the user should also know what that intent is. Use elements, buttons, blocks and headlines to make your intention clear.
  • Focus on the most important details: Highlight and enlarge the sections and buttons you want to appear most noticeable. Some other elements, such as the “Read more…” buttons under blog previews don’t need to be highlighted.
  • Add white space: No, white space isn’t just white. It actually refers to any parts of a web design that isn’t occupied by elements such as images, graphs, text, etc. White space is a UX best practice made to shift the accents and nudge the user towards the action steps you want them to take.

Don’t Forget to be Mobile-Friendly

Statista found that 54.4% of web traffic comes from mobile phones. So ignoring optimization for smartphones is one of the worst things you can do for your web app. It’s akin to painting a beautiful picture and then displaying it in a partially-visible display.

user experience best practices

Not only is being mobile-friendly important for SEO, but your visitors are more likely to stay on the web app if it’s accommodated to their smartphone screens. One of the UX best practices in today’s day and age is making sure that your visitors can conveniently follow the required steps and road on your web app to get you those desired results and conversions.

Final Word

Great UX tackles many elements and parts of a web app or website. Focusing on just one of those elements and how they can be optimized for satisfying UX would take us at least 5 blogs each. So that’s why we gave you this rundown full of great starting points that will lead you to awesome UX that accommodates the needs of your target audience.