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internet of behavior

IoB: The Internet of Behavior

This is a guide on a new extension of the Internet of Things (IoT) called the Internet of Behavior (IoB).

In this guide, we’ll explain:

  • What IoB is?
  • What breakthrough led to the Internet of Behavior?
  • How it extends the use of IoT in business.

So if you want to learn more about IoB and implement it in your organization, then you’ll enjoy this article.

Let’s dive right in.

IoB: An Extension of IoT

Understanding the Internet of Behavior (IoB) starts with the Internet of Things (IoT). But what is IoT?

The Internet of Things (IoT) is a network of interconnected physical devices that collect and exchange data on the Internet. This new layer of connectivity created a platform where all the “things” on the Internet (people, technology, applications, services, and domains) can share information.

But IoT devices and the “things” on the Internet generate their data. More often than not, these data sources include user and consumer data.

For example, a single smartphone can send information about the device: IP address, the apps that you use, browsing history, and its physical location. 

But because of the newest IoT trends, the phone can now connect to other devices in your home, e.g. a laptop, and access the data that it generates.

Businesses can then gather this information using business intelligence (BI), Big Data, Customer Data Platforms (CDPs), and other data mining tools. 

All of this data gives businesses valuable insight into the behaviors, interests, habits, preferences, likes, and dislikes of consumers.

This has come to be known as the Internet of Behavior (IoB).

So…

What Is the Internet of Behavior?

The Internet of Behavior (IoB) is a process of collecting and analyzing user-controlled data using behavioral psychology in business. The goal is to find patterns in behavior that reflect the habits, interests, and preferences of users on the Internet.

internet of behavior mobile

The outcomes of those behavioral analytics inform decision-makers, for example, how to develop and market products or services, design the user experience (UX), or engage consumers online via search experience optimization (SXO). 

As a result, conducting IoB requires interdisciplinary collaboration in five fields: 

  1. Data analytics – to process and analyze the collected data.
  2. Statistics – to map out the various patterns in behavior based on data.
  3. Behavioral psychology – to make sense of the analyzed data.
  4. Business psychology – to develop strategies based on patterns in behavior.
  5. Ethics and law – to protect user data and ensure consumer privacy.

From a technical point of view, IoB leverages existing technologies that focus on individual users such as Big Data, geo-targeting, and facial recognition.

How Does IoB Contribute to Business?

There are three main ways you can improve your organization by implementing IoB:

#1 Changing Consumer Behaviors

internet of behavior Iob

As one of the emerging trends in information technology, IoB has a lot of potential in the future of business. 

In fact, Gartner’s Top Strategic Technology Trends for 2021 supports this statement by saying:

“The IoB is about using data to change behaviors.”

So IoB doesn’t just allow you to capture, analyze, understand, and respond to a variety of patterns in human behaviors. It also enables businesses to influence consumer choices, interactions, and values by shaping the customer experience according to those behaviors.

In that sense, companies can create a personalized, data-driven value chain that centers its activities, products, campaigns, and supporting services around an experience that engages consumers through their preferences.

#2 Accessing Untapped Markets and Audiences

At the same time, a company can use IoB to uncover what it perceives as negative online behavior. Potentially, you could use IoB to find out why people don’t engage with the brand or your marketing campaigns, or, more importantly, why they aren’t buying your products or using your services.

This may be particularly useful if you want to access a previously untapped market or target audience. For example, IoB could lead you to behavioral patterns that help you create a positive social media impact on antisocial teens, which you can use to engage Gen Z consumers.

#3 Accelerating the Digital Transformation

internet of behavior kids

For IoB to work, a business has to adopt the latest trends in information technology so it can create a multi-channel personalized experience across all formats and platforms.

Besides integrating data collection and analytics software, this will require discarding legacy solutions. This means using software suites that rely on APIs and cloud technology. 

That allows you to centralize how you manage interactions with consumers and personalize every experience. From sending unique notifications and updates, through apps and social media, to how you maintain and manage the interactive interface.

If you’re interested in finding out more about IoB and IoT, Demakis Technologies can help you. We are a professional digital solutions provider that’s a leader in the IT industry.

Our managed services can help you implement and maintain all of the tech solutions that we’ve mentioned today, while our cybersecurity services can protect the data of you, be it sensitive business data or that of your customers.

Please CONTACT US today to get in touch with one of our professionals who can create a step-by-step plan centered around your business and technology needs.

Internet of Things

IoT 2021: Newest Trends and Advancements

In this article, we’ll address the newest trends and advancements in the Internet of Things for 2021.

Specifically, we’ll explain the current role of the Internet of Things (IoT) in business.

But also how recent disruptions like COVID-19 have pushed IoT into its golden age.

While most of its potential is yet to come, it’s worth taking a moment to observe the current IoT trends and where it may go from here.

So, what is emerging in the Internet of Things?

Let’s find out.

What Are the Newest Advances in IoT?

Internet of Things Iot 2021

#1 Connectivity

There’s no doubt that IoT supports digital transformation of business. But this is also what makes it the spearhead of the development of new business models.

And the tip of that spearhead? Connectivity.

With the number of devices that businesses rely on peaking every year, connecting all those devices is critical for success.

IoT is the bedrock of that connectivity. As such, it will have to be agile to meet new network performance demands.

This will enable IoT to evolve and support emerging use cases, apps and devices following the disruption caused by COVID-19 in 2020.

Cellular, 5G, satellite, Wi-Fi, Bluetooth, RFID, NFC, and LPWAN are just some of the types of device and sensor connectivity IoT is going to support in 2021.

#2 Augmented Role of Data Analytics

The ability of IoT to remain relevant relies on data. Specifically, it provides a way to view and digest data in an actionable way.

But what do these advancements in the IoT mean for business?

These IoT developments are what makes technology desirable to customers.

It also enables businesses to leverage data analytics to process actionable information about customers that the Internet of Things produces.

If implemented correctly, data analytics will allow businesses to seek out and select patterns and trends in consumer behavior collected across a variety of devices and channels of communication.

As a result, the insight businesses will gain with data analysis of IoT information will allow them to make more effective decisions that truly have an impact on the market.

Internet of Things 2021

#3 Security

Despite the fact that there are many benefits of using the latest technology in IoT to advance business, like prescriptive data, it still remains vulnerable to cyberattacks.

In fact, a report in 2020 by Kaspersky found that there were 105 million attacks on IoT endpoints.

As security remains a major concern, research also shows that 90% of users don’t have the confidence to use IoT devices because of the lack of security.

The solution? Cybersecurity.

In 2021, IoT solutions will employ cybersecurity services and experts to try and cut the gap in data protection.

If these efforts can make IoT technology, devices, and data safer by alleviating cybersecurity risks, it will surely raise the integrity of IoT and give back much needed confidence to users when using the Internet.

#4 Evolving IoT Applications

Evolving applications and use cases of IoT solutions are emerging at a rapid pace.

Most of this new dependency on IoT has a lot to do with the disruptions caused by COVID-19, and the social and business changes that followed.

As a result, IoT is reaching more business environments and industries, which is accelerating their digital transformation.

One industry where IoT has had a profound effect in 2020 was healthcare.

In an effort to combat the coronavirus, professionals have brought digital and remote health care together.

Researchers, for example, were able to use IoT to connect with collect data, but also share that information with colleagues around the world in an effort to develop a cure.

On the other hand, IoT has also enabled local medical professionals to provide their services to more patients via virtual healthcare without exposing themselves to the virus.

IoT 2021

#5 Workforce Management

As more people move towards a remote workplace, IoT has the potential to raise productivity and efficiency in this new environment.

The best example of this is how companies are using IoT to manage their remote staff.

The connectivity of IoT, cloud computing and new communication protocols have helped many to continue their operations without too much disruption.

As more and more companies have to adapt to remote work, IoT will remain a vital element in this ecosystem, as it provides organizations with greater visibility and flexibility to manage employees at home.

Ready for IoT in 2021?

Is your current IoT service provider the right choice for your business?

No?

Maybe it’s time for change.

We can help you with that.

Demakis Technologies specializes in innovative tech solutions for business, including IoT.

Our managed services can provide you with a comprehensive care of your technology systems.

Contact us right now to get in touch with one of our IT professionals, and get started today!