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Increasing Company Revenue Through Website Design

Increasing Company Revenue Through Website Design

As the pandemic rampaged through the economy in the last two years, many businesses were forced to conquer new plains that were unbeknownst to them so far. For instance, lots of brick-and-mortar businesses had to build a strong online presence to survive. And thus, more and more companies and organizations face the reality that many factors go into successful conversions that lead to sales.

One of those factors is a user-friendly website design. A successful website presence plays a huge role in retaining visitors to your website and leading them down the funnel.

So here are the best rules for increasing your revenue with a sleek website design.

Rule #1: The Simpler the Navigation – the Better

Here is something to go by: if the user can land on any page on your website and find what they need within three clicks – you’re good.

Clear and concise navigation along with a search bar are staples of good website design. Because bear in mind that navigation is a huge part of your bounce rate. To remind you, bounce rates are the percentage of single interaction visits to a website. The average bounce rates for websites fall between 26% and 70%, with a percentage between 26 and 40 being considered a great bounce rate.

Increasing Company Revenue Through Web Design

Rule #2: Uniformed Colors and Fonts

It’s easy to get overwhelmed with picking the right color palette for your business and brand and sticking to it.

But creating a recognizable brand identity is crucial. It makes you look more professional since picking 2-3 colors and fonts gives a website a well-designed and clean look. Moreover, it indirectly helps users navigate the website intuitively. All of this accumulates to better UX (user experience) and makes the user spend more time on the website.

Rule #3: Evoke Emotion

Just like marketing relies on waking up emotions in people to make the sale, evoking emotions through smart website design is also a valid tool.

Good storytelling helps funnel users and connect them with products and services. Your strategy then leads to the action of making a purchase.

Website designers must consider the emotions that their site evokes. It’s not enough to ensure that a website conveys the message you want to impart. Sites that do not elicit an emotional response are forgotten quickly. Emotions must be taken into consideration when designing your website.

Rule #4: Add Lots of Infographics

Sure, evoking emotions is a huge part of the deal when designing websites. But another thing you have to work on continuously is authority. Building brand authority is done by not just diligent customer service but by fact-checked infographics, as well.

Increasing Profit Through Website Design

People love seeing clean infographics and other statistical content. It immediately makes you feel more trustworthy. Here are a few simple tips for constructing reliable infographics:

  1. Stick to a simple design and a few colors.
  2. Keep the content easy to understand.
  3. Highlight the most vital content of the statistics.
  4. Add the source of the information below the infographic if it was taken from a reliable source. Don’t forget to link to the original content, too.
  5. Avoid infographics that rely on unchecked data or data you haven’t collected yourself.

Rule #5: Highlight the Value You Offer

Through design, you can further emphasize the value of your product or service. After all, sales are all about convincing potential clients and customers that you offer the solution to their problem through the value of your service or product.

So, a good rule of thumb is to allow users to “test drive” or “preview” products before buying them. Letting visitors apply for a demo or download a report to get a closer look at the product is an ideal solution.

In short – allow users to make their own choices by gently nudging them towards your freebies and discounts and demos.

Rule #6: Add Testimonials to Your Website

Customers are more likely to purchase goods or services from businesses that have been recommended by others. If you’re a real estate agent, for instance, you’ll want a 5-star profile on Opendoor.

The issue with review-based platforms is that you generally do not influence them. You want to control the majority of the content that surrounds your company as a business owner. Having a testimonials page on your website can help you better showcase your products and services if they are honest and legitimate.

testimonials for website design

In other words – for the love of God, don’t add fake testimonials under fake names and stock photos. That crumbles your trustworthiness. No testimonial is still better than a fake one.

Final Word

We could go on and on about rules for making your website more likely to convert visitors. But that would probably make you bounce off our blog a lot faster. So if you made it until here, then we thank you, and we hope that this rundown of basic website design rules will set you on the right path to more conversions in the future.

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