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Category Archives: Web Design

Increasing Company Revenue Through Website Design

Increasing Company Revenue Through Website Design

As the pandemic rampaged through the economy in the last two years, many businesses were forced to conquer new plains that were unbeknownst to them so far. For instance, lots of brick-and-mortar businesses had to build a strong online presence to survive. And thus, more and more companies and organizations face the reality that many factors go into successful conversions that lead to sales.

One of those factors is a user-friendly website design. A successful website presence plays a huge role in retaining visitors to your website and leading them down the funnel.

So here are the best rules for increasing your revenue with a sleek website design.

Rule #1: The Simpler the Navigation – the Better

Here is something to go by: if the user can land on any page on your website and find what they need within three clicks – you’re good.

Clear and concise navigation along with a search bar are staples of good website design. Because bear in mind that navigation is a huge part of your bounce rate. To remind you, bounce rates are the percentage of single interaction visits to a website. The average bounce rates for websites fall between 26% and 70%, with a percentage between 26 and 40 being considered a great bounce rate.

Increasing Company Revenue Through Web Design

Rule #2: Uniformed Colors and Fonts

It’s easy to get overwhelmed with picking the right color palette for your business and brand and sticking to it.

But creating a recognizable brand identity is crucial. It makes you look more professional since picking 2-3 colors and fonts gives a website a well-designed and clean look. Moreover, it indirectly helps users navigate the website intuitively. All of this accumulates to better UX (user experience) and makes the user spend more time on the website.

Rule #3: Evoke Emotion

Just like marketing relies on waking up emotions in people to make the sale, evoking emotions through smart website design is also a valid tool.

Good storytelling helps funnel users and connect them with products and services. Your strategy then leads to the action of making a purchase.

Website designers must consider the emotions that their site evokes. It’s not enough to ensure that a website conveys the message you want to impart. Sites that do not elicit an emotional response are forgotten quickly. Emotions must be taken into consideration when designing your website.

Rule #4: Add Lots of Infographics

Sure, evoking emotions is a huge part of the deal when designing websites. But another thing you have to work on continuously is authority. Building brand authority is done by not just diligent customer service but by fact-checked infographics, as well.

Increasing Profit Through Website Design

People love seeing clean infographics and other statistical content. It immediately makes you feel more trustworthy. Here are a few simple tips for constructing reliable infographics:

  1. Stick to a simple design and a few colors.
  2. Keep the content easy to understand.
  3. Highlight the most vital content of the statistics.
  4. Add the source of the information below the infographic if it was taken from a reliable source. Don’t forget to link to the original content, too.
  5. Avoid infographics that rely on unchecked data or data you haven’t collected yourself.

Rule #5: Highlight the Value You Offer

Through design, you can further emphasize the value of your product or service. After all, sales are all about convincing potential clients and customers that you offer the solution to their problem through the value of your service or product.

So, a good rule of thumb is to allow users to “test drive” or “preview” products before buying them. Letting visitors apply for a demo or download a report to get a closer look at the product is an ideal solution.

In short – allow users to make their own choices by gently nudging them towards your freebies and discounts and demos.

Rule #6: Add Testimonials to Your Website

Customers are more likely to purchase goods or services from businesses that have been recommended by others. If you’re a real estate agent, for instance, you’ll want a 5-star profile on Opendoor.

The issue with review-based platforms is that you generally do not influence them. You want to control the majority of the content that surrounds your company as a business owner. Having a testimonials page on your website can help you better showcase your products and services if they are honest and legitimate.

testimonials for website design

In other words – for the love of God, don’t add fake testimonials under fake names and stock photos. That crumbles your trustworthiness. No testimonial is still better than a fake one.

Final Word

We could go on and on about rules for making your website more likely to convert visitors. But that would probably make you bounce off our blog a lot faster. So if you made it until here, then we thank you, and we hope that this rundown of basic website design rules will set you on the right path to more conversions in the future.

Website Performance

Proven Methods How to Evaluate the Performance of Your Website

When building and maintaining your website, one of the aspects you need to pay special attention to is the performance of your website. After all, not every visitor that comes to your website will have a fast and reliable Internet connection. Different people still have different Internet connection speeds, particularly due to the ever-growing use of smartphones which access websites via WiFi or mobile data.

So here is some insightful information on how you can evaluate the performance of your website and see where you’re at.

Keep Track of KPIs and Features That are Important for Your Goals and Niche

An overarching advice on how to track performance of your website is a simple one: keep track of KPIs that make sense for your industry and business.

And a reminder that KPIs are metrics you use to evaluate what impacts your business and how much. 

Now, let’s go over some generally useful KPIs for tracking how your website or web app is doing.

Reach and Impact

To get a feeling of the performance, you need to measure the audience’s reach and impact. Reach is the estimation on how many visitors your website may get. Impact refers to the number of visitors that are converted to customers.

This is most frequently measured using the reliable Google Analytics tool. In its dashboard, you can look at the “number of visits” and “unique visitors” section to find out this useful data.

Using Google Analytics to track these KPIs, you will be able to answer:

  • Is your audience growing?
  • How fast is your audience growing?
  • How many users are coming back, or are new ones arriving?
  • Where are all these users in the conversion funnel?

Insight like this can be easily interpreted, so you will know if people are, for instance, thinking about your brand, staying loyal to it, and returning to use your services.

Performance of Your Website Google Analytics

Traffic Sources

It’s not only important to know how many people are returning or discovering your website. It’s useful to also find out your traffic sources, a.k.a. where are your visitors coming from to your website.

The aforementioned Google Analytics tool has an Acquisition section that sorts visitors into different categories. Some of the criteria it uses are:

  • Visitor’s location
  • Their interests
  • Traffic channels and referrals
  • Overall demographics

By delving deeper into your audience and how it behaves, you will start to shape who your potential customer is. That, in turn, will give you more information on how to hone your marketing approach and how your website is doing.

And by tracking where your potential customers are coming from, you will be able to tweak your website’s performance better. Pay attention to which traffic channels your visitors are more likely to flock to:

  • Social media platforms
  • Google
  • Directory listing
  • PPC ads

And finally, pay attention to which keywords brought the visitors to your website to know how your website is doing in its niche.

Time to Interactive

To move on to more developer-centric means of evaluating the performance of your website, time to interactive (TTI) will tell you the time until the web app is rendered and responds to user input.

The higher your TTI, the worse your website is doing. So TTI optimization refers to lowering the time to interactive. Here are some things that indicate a lower TTI:

  • Compressed code: Less load time is needed when your code is minified. That means that web page and script files have minimized code, as well, leading to reduced load times and bandwidth usage.
  • Preloads: Using the preload attribute means hinting to the browser how the media file should be loaded and what will give a great user experience (UI) to the visitor.
Performance of Your Website SEO

Time to First Byte

Something not to forget is the Time to First Byte (TTFB), which is the speed at which the first bits of information get to the user.

The action occurs after a server connection has been established. A faulty TTFB means that both your SEO efforts and UX can take a hit. These are some ways you can improve the speed of the information flow:

  • Optimizing your code: Getting static caches and dynamic content are great ways to improve TTFB.
  • Getting a CDN (Content Delivery Network): Apart from dynamic content, you will also have static content. And static content such as images and scripts gets delivered quicker to users through a web of servers scattered across the globe.
  • Lower your queries: Lowering the number of images you load and combining CSS files will help with TTFB and lead to overall better UX.

Final Word

Optimizing your website and/or your web app is a sure-fire way to better conversion and leading customers down the sales funnel.
What we have here is a useful rundown of various ways to deal with website optimization – through both SEO efforts and web dev efforts. If you feel more sure of leaving this job to experts, then you can always get an experienced team such as these.

Mobile App Development

Top 5 Methodologies Used In Mobile App Development

With the rampant use of smartphones, it’s no wonder spending in app stores is exploding. According to Forbes, global spending in app stores climbed to $50.1 in the first half of 2020. So choosing the right development approach for your mobile app development is crucial.

To find out the best practices in app development and what kind of planning and reporting goes into the work, carry on reading!

Why Do Different Mobile App Methodologies Exist?

With so many apps out there we can’t expect a “one size fits all” solution. There are intricacies to every app that determines how it’s made. While some applications need to be particularly responsive, others need to have full hardware access to achieve that rich visual display required.

The development methodology used will also depend on the team working on the app. After all, different approaches are employed to help teamwork efficiently and communicate clearly. So if an app fails, you should also keep in mind that the team structure, various analyses, and market research are also players to keep in mind.

Before we dive into the best methodologies for mobile app development, do bear in mind that combinations of different approaches can be great for one project.

Agile Development Methodology

Let’s start with the absolute star in the mobile app development methodology roster. As the name says itself, Agile development is a flexible method that lets teams implement changes throughout the project. That’s the key benefit – you can adapt without sacrificing discipline and workflow. Also, various types of risk are reduced this way.

The Agile methodology relies on:

  •  Iterations which last between a week and a month. 
  • Constant communication between the team and customer takes out the guesswork.

One of the main drawbacks of the Agile methodology is that bigger projects can be harder to estimate in terms of documentation and time needed to complete the product

Mobile App Development

Waterfall Methodology

But before Agile, there was Waterfall.

Before UX (user experience) was crucial in determining the success of mobile application development, Waterfall was the way things were done. The name itself describes the approach: phases are executed sequentially and completely. Teams don’t move on to other phases before the previous ones are done.

Waterfall’s big downfall (sorry-not-sorry for the pun) is that once you move on, you can’t go back. So there is no typical MVP (minimally viable product). Instead, you can make changes once more only in the maintenance phase, which comes after the product launch.

Waterfall Methodology

The Spiral methodology is great for big projects and for those project managers that focus on the risks. That is because the main benefit of Spiral is the practical way of spotting and lowering risks in early project stages. How is this done?

Mainly, developers work out the kinks, which leaves the team with a good risk management plan. Also, project managers will love that their web developers will be working fast since all features are implemented systematically.

Key drawbacks include:

  • The Spiral methodology is costly since any flaw in risk-management can veer the team off course.
  • The Spiral methodology requires a tedious approach to documentation and patience since you can’t easily predict the length of the process.

Prototype Methodology

If you see some similarities between the Prototype and Waterfall approaches – you’re correct. The main difference is that the Prototype methodology is the next evolutionary step of the Waterfall since it fixes one huge drawback – it lets you make changes during the design phase. 

That is done with prototypes (hence the name). It was created with the assumption that the team and the client benefits from a prototype to understand the scope of the project before the development carries on.

As with Agile methodology, Prototype allows the client to quip in and give an evaluation. It’s clear now why this methodology is also smart for reducing risk.

Mobile Application Development

Lean Development Methodology

Lean development focuses on quick and cheap product development. While this sacrifices efficiency, it also lets you develop mobile apps that are easy to change afterward. So if you are down on time and money, going for lean development can be a great strategic move.

Also, your team can be extra motivated working this way since they have a bigger say. But be wary of choosing this approach if you lack a good business analyst and suffer from poor communication in the team. But if your team has a good track record of working together and your analyst is experienced – they are less likely to lose their focus and sight of the goal.

Final Word

It’s more clear now that there isn’t one correct methodology for mobile app development. For a customized approach, you may find out that a mix of Agile and Spiral methodology suits you the most while developing an app. The most important thing to note is that one strategy won’t apply to building all of your apps.

So instead of wasting time and other resources, go for a trusted mobile app development team that you can lean on while waiting for your perfect product.

Calculate the ROI UX

The Best Ways to Calculate the ROI of UX Using Metrics

As much as we wish that we can be assessed at work by our skill alone, that is often not possible. Our clients, managers, and developers are all set to understand us better if we provide them with a much more concise picture of our work. And that picture is painted by numbers. So if you’re a UX designer wondering how to present the scope of your work to others, remember that you need to show that you bring measurable value to the products for which you design user interfaces.

So, how do you calculate the ROI of UX using metrics? There are a few useful ways to do so, and we will present some easy ones below. Read this, and if you implement it wisely, you can use these stats of yours to get the resources you need for better working conditions – be it another team member, a bigger paycheck, or something else.

How Do You Calculate the ROI of UX?

Honestly, it depends. What are the OKRs (objectives and key results) and KPIs (key performance indicators)? In general, you need to link the needs of users with the financial gain of a business. Figuring out how to calculate the ROI of UX helps justify the financial investment the company needs to make into your UX department.

A UX expert thus needs to know how to reconcile the positive gains from well-implemented user experience and the commercial impact the business has experienced.

Without further ado, here are the three most beneficial methods for measuring the ROI of user experience endeavors.

Calculate the Return on investment User experience

Google HEART

Google HEART is great because it found a way to tackle many different metrics into one acronym. “HEART” stands for:

  • H – happiness 
  • E – engagement 
  • A – adoption 
  • R – retention 
  • T – task success 

This Google ROI measurement framework also analyses, as you can see from above, user and brand bonding. But even with its inclusion of a seemingly frivolous “HAPPINESS” metric, HEART impresses with didacticism. For instance, “HAPPINESS” tells you how your user behaves, it gives information about their character via specific satisfaction surveys like the Net Promoter Score and tells you how simple the user found your interface.

Google HEART points to another three elements that should be observed:

  1. Goals – Google HEART rewards more comprehensive goals. The more determined you are, the more precise your results are.
  2. Signs – A numerical measure for your growth. Variables such as a visitor’s browsing time on the homepage or the general numbers of shares on a blog post.
  3. Metrics – For instance, the number of visitors who read an article or performed a step you wanted them to make.

NPS

Now, let’s dive deeper into one of the metrics mentioned above. (NPS) is every UX designer’s great friend.

This metric tells you the likelihood of a user recommending your product, service, or experience to somebody else. If you’re wondering what NPS looks like in real life, just think back to the times when you’ve read the message “Will you be recommending these services to a friend?”

But what the question really translates to is: “Do you approve of the experience we gave you on this website or web app?”

This is not a hard element to implement to your website, and you gain from it a lot, especially if you let people grade you on a scale from 0 to 10.

To calculate your NPS, you need to divide the cumulative number of grades into three categories:

  • Promoters: These users grade you with a 9 or 10
  • Liabilities: Visitors who give you a 7 or 8 are moderately happy and their feedback is not taken into the equation.
  • Detractors: If a visitor gives you a score anywhere between 0 and 6 – they are pretty disenchanted by your service. So they can be a useful indicator that your UX needs some improvement.

NPS is calculated by subtracting the detractors from the promoters (in percentages).

Calculate the Return on investment UX

SUS 

The System Usability Scale (SUS) is a numerical usability scale created all the way back in 1986 and remains popular to this day. 

SUS assists to measure criteria like: 

  • Effectiveness – Tells you if end users can complete their goals. 
  • Efficiency – Lets you know which efforts and resources were required.
  • Satisfaction – Tells you if the user experience was satisfactory.

The SUS takes the form of a questionnaire of 10 inquiries, and users give scores between 1 and 5.

For every odd question, you need to subtract 1 from the given score (x-1).

For each even question, subtract 5 from the given grade (5-x).

After that, add up those 10 values and multiply by 2.5.

Final Word

While these are one of the three most effective ways to calculate the ROI, they are far from the only ones.

And finding ways to effectively calculate the ROI in UX won’t just help users reach the end goal, it will help your organization see your true value. But don’t go overboard – be aware of the limits of data.

Overall, though, metrics move the intangible in UX to the realm of tangible.

UX best practices

Using UX Best Practices to Improve User Experience

One of the imperatives when building a website is delivering a great user experience. Smart and up-to-date UX improves applications in more ways than you think. And we emphasize “up-to-date” because change is the only constant in today’s modern and algorithm-driven world.

So if you’re not eager to see visitors bounce off your website and web apps due to outdated and out-of-touch design, we got you covered.

Read on to see which UX best practices you can implement into the development process to see your business grow!

What Is UX and Why Should You Care?

UX is short for “user experience”. It refers to the experience your visitor has when they visit and interact with your web application. Not every visitor may be tech-savvy, but even if they can’t tell you, they want a logical and responsive interface and a functional app.

That is why the goal of UX is to set the tone for the website’s functionality, organization, and usability. If your web app ticks these three points, then you can rest assured that you’ve done your best to deliver a great UX experience.

How do you meet the needs of a visitor? Well, it’s no simple feat, seeing how UX design tackles layout, visual design, text, audio, brand identity, and interaction options.

Yes, we know, it’s a colorful bunch of aspects to pay attention to, but it pays off, we promise! That’s why we rounded up some UX best practices to help you achieve your goal of building your brand, developing your website, growing your business, or whatever it is you are aiming for!

Proven Methods to Improve UX Design of a Web Application

Do Your Homework

If you thought meticulous learning stops once you’re out of school, you’re flat-out wrong. As we’ve said, the field of UX design changes by the day. So you need to be on the top of your game and do thorough user research.

You need to know who the final user is. What are their interests and needs? Do their wishes align with your product’s core value? Will they like the latest update?

UX user experience best practices

Here are some points to guide you:

  • Demographic characteristics: These include the age, gender, lifestyle, and profession of the final user.
  • Interest and preferences: What are the interests and hobbies of the final user?
  • Apps they use: Find out why your targeted audience gravitates towards your competitors and what are their selling points. Use reviews to find the answer.

Apart from reading reviews, here are other ways to conduct research:

  • Search engines: Good ol’ Google rarely fails us in our quests for information.
  • Interviews: A wise way to get concise or in-depth answers from target audiences.
  • Surveys: Such questionnaires fill you with useful details about user experience at scale.

All of this sets the ground for a great user experience. But UX best practices are void without one crucial thing – simplicity.

Provide Simplicity Through Whitespace

Having a clean design that doesn’t overcomplicate or overload you with information isn’t just smart – it’s modern. Minimalism keeps reigning in 2022 as one of the trends in web design.

Aesthetics aside, taking away unnecessary elements means streamlining the interaction process for your user. After all, you want them to follow the steps you map out on the website in order to perform the final action step. Here are four full-proof rules of simple UX design:

  • One intention per page: Too many clickable fields, varying information and different CTAs (Call to Action buttons and text) can dilute your primary goal. It can also push visitors away. If you really want to somehow pile on different information on your web app, then use internal linking.
  • Understandable intent: Not only should you focus on a single intent – the user should also know what that intent is. Use elements, buttons, blocks and headlines to make your intention clear.
  • Focus on the most important details: Highlight and enlarge the sections and buttons you want to appear most noticeable. Some other elements, such as the “Read more…” buttons under blog previews don’t need to be highlighted.
  • Add white space: No, white space isn’t just white. It actually refers to any parts of a web design that isn’t occupied by elements such as images, graphs, text, etc. White space is a UX best practice made to shift the accents and nudge the user towards the action steps you want them to take.

Don’t Forget to be Mobile-Friendly

Statista found that 54.4% of web traffic comes from mobile phones. So ignoring optimization for smartphones is one of the worst things you can do for your web app. It’s akin to painting a beautiful picture and then displaying it in a partially-visible display.

user experience best practices

Not only is being mobile-friendly important for SEO, but your visitors are more likely to stay on the web app if it’s accommodated to their smartphone screens. One of the UX best practices in today’s day and age is making sure that your visitors can conveniently follow the required steps and road on your web app to get you those desired results and conversions.

Final Word

Great UX tackles many elements and parts of a web app or website. Focusing on just one of those elements and how they can be optimized for satisfying UX would take us at least 5 blogs each. So that’s why we gave you this rundown full of great starting points that will lead you to awesome UX that accommodates the needs of your target audience.