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Tech trends | ROXANNE DEMAKIS | 9/1/2020

Artificial Intelligence

When Human Intelligence Is Not Possible

What is AI? 

When we hear of artificial intelligence, we think of robots as novelty toys right? 

Artificial intelligence (AI) can be used for more than just that. 

Gartner defines AI in the following way: Artificial intelligence applies advanced analysis and logic-based techniques, including machine learning, to interpret events, support and automate decisions, and take actions”. 

In layman’s terms, AI can be applied to either a computer or machine to mimic “human intelligence” by programming it to respond to actions such as voice or images.  

 

How Does Artificial Intelligence Work? 

AI works through a propensity model’ which uses algorithms and patterns to ‘learn’ to make decisions. The more iterations it goes through, the more refined it becomes to be able to make decisions rather than have predetermined responses as with traditional passive machines. 

Machine learning and deep learning are typical methods used in AI 

 

Examples of Artificial Intelligence 

Machine learning gathers and learns patterns from massive amounts of data and uses it to make suggestions on Facebook for example.  Those popup ads that you see while you’re scrolling are no coincidence.  Some of the data saved are your browsing history so if you’ve been eyeing a dress at Nordstrom, it’ll likely show up while you’re on Facebook or other platforms.  

Deep learning is present in technologies like facial recognition or self-driving cars.  It intends to imitate human recognition.  It is programmed to search through data and ‘learn’ to recognize objects or people.  With facial recognition, it measures the distance between a person’s facial features and then runs through all the stored data until it finds a match.   

With self-driving cars, the more it goes through this process to learn, the more developed, precise, and improved the experience.   

Siri and Alexa are probably the most well-known examples of artificial intelligence.  When we ask Siri or Alexa a question, they understand the commands and can differentiate between others that may sound alike.  We can thank the use of natural language processing technology for this capability.  This technology uses the machine learning method to link speech to words and their meanings from audio. 

 

Benefits of AI in Businesses 

Among the many uses of artificial intelligence in businesses are automation, logistics, fraud detection, increased sales, and improved customer experience. 

Automation for digital and financial tasks can be extremely useful for a business in increasing its efficiency, saving time, money, and eliminating human error. 

If your business is already outsourcing work, it means that work can be automated.  The best approach to implementing an AI solution for your business is to first understand the different technologies and their uses.  The last thing you want to do is choose the wrong one and end up wasting money. 

Identify your business’s areas of deficiencies.  Then determine the uses for AI technology.  And finally, select an adequate technology for your business’s needs. 

 

The Future of AI 

Although some concerns of manual laborer displacement have been expressed by workers, information technology and AI will continue to be the way of the future because it will create a substantial increase in new jobs in addition to the improving efficiency among businesses and consumersNew artificial intelligence ideas will be on the rise. 

Find out more about our AI solutions and how we can help you assess your business’s bottlenecks by contacting us. 

 

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