Let’s be real. We are living in the digital age, which started approximately 40 years ago. Everyone from my 90-year old grandmother to my 4-year-old nephew is somehow engaging in technology through apps, social media, bill paying, or e-learning. For businesses, their inclusion of technology in their daily operations is even more vital. If they don’t keep up with technological advances that will help them thrive, they will not survive.
A natural byproduct of this information age is going paperless. Gone are the days when paper flyers and data sheets were handed out everywhere to market your business effectively. You want to market wherever your target audience is. And where can you find them? Online.
In essence, your website is your new “business card”. When potential customers are interested in your products or services, the very first thing they want to know is your website address. For this reason, you need to ensure your website is accurately and effectively representing your business.
Good website design will not only be aesthetically eye-catching to your prospects, but it should also be designed so it’s user-friendly and inviting, in addition to generating more traffic.
There are 3 common website mistakes that are quick and easy to fix and will make a huge difference in how much business it will bring in.
1. Hidden Business Contact Information. The primary piece of information prospects and leads should be able to easily find on your website is your contact info! If they can’t get a hold of you, how are they supposed to bring you business? Web visitors only spend a few seconds searching for this information before getting frustrated and exiting your site. Place your contact info front and center! Either at the top or bottom of your homepage or even better on its own “contact page”. Make sure you provide several ways of being contacted; through email, phone, chat, and even social media.
2. Unclear Call to Action (CTA). After contact info, the next most important element on your website is having clear and multiple CTAs. A CTA is a directive attached to a link telling your visitors what to do next. Some examples are “Contact us”, “Get a quote”, “Sign me up”, “Buy now”. They should be spread out throughout your website.
3. Weak Search Engine Optimization (SEO). No matter how beautiful your website is, if it isn’t SEO optimized, it will defeat the whole purpose of having a website; generating traffic and leads. The stunning aesthetic isn’t going to drive traffic; your content will. Posting helpful quality content on a regular basis will not only help rank you higher in searches, but it will also establish trust with your prospects. That’s why it’s a good idea to include a separate blog page on your website.
At Demakis Technologies, you can feel confident that our webmasters will not only create a great website appearance, but also apply the best web design principles, fully optimizing it, increasing web traffic, and ultimately promoting more lead conversions which will increase your revenue. We offer affordable word press options as well as fully customized web development.