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Monthly Archives: June 2021

big data Business

What Is Big Data Analysis & Its Importance

What is big data analytics? Why is it important in 2021? In this article, we’ll give you the answers to these questions and you will get to know more about big data business.

Plus, we’ll explain how to collect big data and use it and the relationship between big data and data mining.

So if you’re looking to harness the power of data-driven decision-making and management, you’ll enjoy this article.

Let’s begin.

What Is Big Data?

Big data is a term that describes extremely large volumes of data, or data sets, that contain a variety of structured or unstructured information depending on its importance and purpose for the organization that collects it.

Big data innovative forms of data collection, data processing, and data analytics, as well as technologies to perform these tasks, before businesses can use that information.

Companies can use big data to gain enhanced insights that enhance the decision-making, market and operational activities, and process automation capabilities of the organization.

big data business intelligence

Features of Big Data

To generate the best results and insights from big data, it has to have these four basic characteristics, often referred to as the four V’s of big data:


The sheer volume of data that’s required for gaining insights and business intelligence is what makes big data “big”.


For it to provide valuable business intelligence, big data has to contain a variety of both structured and unstructured data.

Structured data is information that’s defined by a set of rules. For example, money always has a number with two decimal points; names are written in text; dates have patterns that express days, months, and years.

Unstructured data is information without these rules. For example, audio recordings, images, tweets, or blog comments are all unstructured data, as they express human thoughts, ideas, and emotions

Making sense of them is what gives businesses insight into the human behavior of consumers and customers.


Veracity is what defines the trustworthiness of the data, as there are always inconsistencies between the collected data and the real world.


Velocity refers to the frequency at which companies have to process incoming data in a given timeframe.

There is also a fifth characteristic of big data that many overlook:


The value of big data relates to the intelligence gained from collecting, processing, and analyzing information. But also the practicality of making decisions and applying what you learn to real-world situations based on that intelligence.

How Can You Collect Big Data?

what is data analytics solution

Organizations capture data in many ways and from numerous sources. This is called data mining.

Typically, the data that they collect has to do with consumers and their behavior, and can be broken down into four groups:

#1 Personal Data

Personal data refers to identifiable information about individuals such as people’s name, age, gender, date of birth, Social Security numbers, and location. But also unidentifiable information like browser cookies, IP address, device IDs, and type of internet connectivity.

#2 Engagement Data

This kind of data provides information about consumer interaction with a businesses’ site, social media pages, paid ads, emails, text messages, and customer service activities.

#3 Behavioral Data

This group of data details how consumers behave in their relationships with organizations and includes information about purchase history, product use, repeat actions online, and qualitative data such as time spent on page, mouse movement, and on-page heatmaps.

#4 Attitudinal Data

This group includes detailed information about consumers’ experiences when dealing with a company. For example, customer satisfaction, purchase criteria, and desirability of products all represent attitudinal data.

Due to privacy and personal data laws, companies have to ask for permission to collect this data and protect the rights of consumers and users online.

So how do you actually capture all of this data?

Big Data Collection Methods

To capture as much consensual information about users, companies use a variety of ways to collect data online. Here are a few ways companies gather big data business intelligence:

  • Sign up forms
  • Online accounts
  • E-commerce purchases
  • Order requests
  • Newsletter subscriptions
  • Gated content
  • Loyalty programs
  • Gameplay and quizzes
  • Social media activities
  • Satellite imagery
  • Buying big data from providers
big data collection

What Is Big Data Mining?

Once you capture and collect big data, it’s time to mine it. But what exactly is data mining?

Data mining is the process of analyzing large volumes of raw data (data sets) to extract meaningful information, including the patterns, irregularities, and connections within that data.

Because of data mining, individuals and organizations can generate statistical forecasts that predict business risks, opportunities, and outcomes within the context of big data.

But also patterns in human behavior that help them attract, persuade, and convince people to use their products, services, or content.

But what is then the difference between data mining and data analytics?

What Is Big Data Analytics?

Data analytics is the process of examining extracted data to identify actionable information that helps organizations make informed business decisions based on the captured data sets.

To do this, data analytics deploys various technologies such as complex software solutions and applications to analyze the data (data processing) and mine it for meaningful inputs and patterns.

But also analytical techniques such as behavioral psychology, statistical algorithms, predictive models, forecasting, and what-if analysis.

Thanks to data analytics solutions, organizations can gather valuable business intelligence that answers queries about their products, services, operational efficiency, and performance.

So what’s the difference between data mining and data analytics?

Think of it like this:

Imagine big data as a really big lake of information. To reach any point on the lake, you need a boat. That’s data analytics. But to make the boat move in any direction you also need a paddle to push the water. That’s data mining.

Big Data Business Intelligence: The Key to Data-Driven Business

Big data in business isn’t a new invention. From Amazon and Walmart, through Netflix and Apple, to American Express and Capital One, there are many examples of companies using big data to reach their business goals.

Technically, it’s the key to unlocking the path to a data-driven business.

So, are you ready to start using big data?

We can help you with that!

At Demakis Technologies, we specialize in cybersecurity, support helpdesk, and managed services that can help you collect data, keep it safe, and operate the tech infrastructure that lets you gather meaningful information from big data.

To find out more, please CONTACT US and get in touch with one of our IT professionals.

telecommunication industry covid-19

COVID-19 Impact in Telecommunication Industry

COVID-19 has had a huge impact on business since its outbreak. The situation isn’t different in the telecommunication industry.

So in this article, we explore the disruptions caused by the coronavirus and its effects on the market.

But also the trends and challenges facing the telecommunication industry in 2021.

Let’s begin.

Industry Opportunities

Unlike other sectors, COVID-19 has had a positive impact on the telecommunication industry in 2020 and 2021.

The biggest opportunity came about from the ongoing shift to remote work.

As more businesses move towards the New Normal and the remote workspace, they are driving the demand for networking infrastructure and connectivity.

Because of this, many players in telecom – from broadband providers to mobile and data center operators – have profited from the surge in traffic.

So the telecom market is performing better than other industries.

In fact, the industry is projected to grow by a steady 5.4% CAGR from 2021 to 2028, according to forecasts.

Several elements impact this growth:

#1 Rising Connectivity

telecommunication industry school coronavirus

According to the International Telecommunication Union (ITU), there were an estimated 4 billion Internet users at the start of 2020.

Of those users, 3 billion are located in developing countries. But that means that there are another 3 billion people around the world who remain disconnected.

As these people gain access to the internet, the impact of digitalization will only spur the growth of the telecom market in the future.

#2 Increasing Reliance on Technology

When the coronavirus pandemic first emerged in 2020, quarantines, social distancing, and national lockdowns meant people had to rely on technology to remain connected with one another.

This wasn’t reserved only for business, but people relied on the internet, voice, and video communication to remain connected in their personal lives, as well.

This means that the flow of traffic and data on the internet tripled overnight in 2020, and it’s unlikely that it will drop significantly in the coming years.

#3 Emerging New Technologies

Innovations like 5G network connectivity, the Internet of Things, and big data are all major telecommunication industry economic factors.

As these new technologies emerge, they will need a global optic change, a new network infrastructure, and ongoing telecom management to support them.

This is also where the communication sector’s biggest risk has appeared:

telecommunication industry coronavirus

Telecommunication Industry Challenges

Despite the tremendous market growth, telco disruption was a big deal in the wake of the COVID-19 pandemic.

The area of the industry that was hit the most by the virus was the optical communication assemblies.

Here, we’re talking about the network cabling suppliers that provide the necessary fiber optic cables and components for the development of high-capacity bandwidth infrastructures.

In fact, as a direct result of the pandemic, the global production of fiber optic cables dropped by 25% in 2020. Most notably in the Chinese province of Wuhan, where cable assembly and other operations take place.

At the same time investment in the area of telco network development has also dropped by -1.4% in 2020.

Because of that delayed delivery of network components, 5G and fiber optic network build had to be delayed until the end of the pandemic.

Likewise, telecommunication suppliers had to lower the quality of mobile and communication networks – including putting data caps and suspending users – to accommodate the growing traffic.

This has come at a bad time, as most companies have adopted the remote workplace model.

But at the same time, the remote workspace environment hurts telcos and customers alike.

Some telecommunications elements cannot work or suppliers can’t duplicate them easily which opens up network infrastructures to cyber attack and lowers their security.

So in 2021, the goal will be to overcome these challenges, and there are already new solutions on the horizon:

New Telecommunication Trends

telecommunication industry impact covid-19

The latest trends in the telecom sector cover all areas of the industry.

From workforce, through finance, to supply chains, here are the top emerging trends to look out for in 2021 and beyond:

Crisis response

For the time being, the telecommunication industry and IT services are cutting down on business development, especially when it comes to building new infrastructures.

This is helping companies take steps to provide continuous delivery of critical bandwidth speed, connectivity, and data flow.


To overcome security threats in the remote workplace, telecom suppliers are investing more money into cybersecurity services.

This is helping them and their customers make the transition to the remote environment, without compromising the security of their technology.

Operations and Supply Chains

Because of their inability to expand their networks, telecom businesses are taking a step back to reassess their supply chains and operations.

This is helping them uncover wasteful processes and weak links that affect connectivity, including using data mining and analytics to identify customers that are most likely to be affected.


Despite the market growth projections, many are taking a closer look at their financial reports to cut costs and avoid additional debt loads.

This is helping them audit their spending and capital expenditure, which in turn allows them to remain solvent and develop new financial projections in line with the COVID crisis.

Brand Strategy

Lower bandwidth speeds and issues with data flow and connectivity have been a major telecom disruption to brand reputation.

To minimize any long-term impact, companies have reevaluated their cost structures and are investing more capital in their operational resilience, job security, and B2C relationships.

New Network Infrastructures

Despite manufacturing and supply chain delays, the telecommunications industry is still planning to move towards 5G connectivity and expand the global fiber optic cable network.

It is only a matter of time before the industry becomes stable enough to move forward with these plans.

The question isn’t if it will happen, but when, and businesses across the board have to be prepared for this change.


Are you ready for these new trends in telecommunications?

If not, don’t worry. We can help you with that.

At Demakis Technologies, we provide network cabling services that help you develop tech stacks and infrastructure to support these latest trends.

Please CONTACT US to get in touch with one of our professionals who can explain everything and help you make that transition, step-by-step.

internet of behavior

IoB: The Internet of Behavior

This is a guide on a new extension of the Internet of Things (IoT) called the Internet of Behavior (IoB).

In this guide, we’ll explain:

  • What IoB is?
  • What breakthrough led to the Internet of Behavior?
  • How it extends the use of IoT in business.

So if you want to learn more about IoB and implement it in your organization, then you’ll enjoy this article.

Let’s dive right in.

IoB: An Extension of IoT

Understanding the Internet of Behavior (IoB) starts with the Internet of Things (IoT). But what is IoT?

The Internet of Things (IoT) is a network of interconnected physical devices that collect and exchange data on the Internet. This new layer of connectivity created a platform where all the “things” on the Internet (people, technology, applications, services, and domains) can share information.

But IoT devices and the “things” on the Internet generate their data. More often than not, these data sources include user and consumer data.

For example, a single smartphone can send information about the device: IP address, the apps that you use, browsing history, and its physical location. 

But because of the newest IoT trends, the phone can now connect to other devices in your home, e.g. a laptop, and access the data that it generates.

Businesses can then gather this information using business intelligence (BI), Big Data, Customer Data Platforms (CDPs), and other data mining tools. 

All of this data gives businesses valuable insight into the behaviors, interests, habits, preferences, likes, and dislikes of consumers.

This has come to be known as the Internet of Behavior (IoB).


What Is the Internet of Behavior?

The Internet of Behavior (IoB) is a process of collecting and analyzing user-controlled data using behavioral psychology in business. The goal is to find patterns in behavior that reflect the habits, interests, and preferences of users on the Internet.

internet of behavior mobile

The outcomes of those behavioral analytics inform decision-makers, for example, how to develop and market products or services, design the user experience (UX), or engage consumers online via search experience optimization (SXO). 

As a result, conducting IoB requires interdisciplinary collaboration in five fields: 

  1. Data analytics – to process and analyze the collected data.
  2. Statistics – to map out the various patterns in behavior based on data.
  3. Behavioral psychology – to make sense of the analyzed data.
  4. Business psychology – to develop strategies based on patterns in behavior.
  5. Ethics and law – to protect user data and ensure consumer privacy.

From a technical point of view, IoB leverages existing technologies that focus on individual users such as Big Data, geo-targeting, and facial recognition.

How Does IoB Contribute to Business?

There are three main ways you can improve your organization by implementing IoB:

#1 Changing Consumer Behaviors

internet of behavior Iob

As one of the emerging trends in information technology, IoB has a lot of potential in the future of business. 

In fact, Gartner’s Top Strategic Technology Trends for 2021 supports this statement by saying:

“The IoB is about using data to change behaviors.”

So IoB doesn’t just allow you to capture, analyze, understand, and respond to a variety of patterns in human behaviors. It also enables businesses to influence consumer choices, interactions, and values by shaping the customer experience according to those behaviors.

In that sense, companies can create a personalized, data-driven value chain that centers its activities, products, campaigns, and supporting services around an experience that engages consumers through their preferences.

#2 Accessing Untapped Markets and Audiences

At the same time, a company can use IoB to uncover what it perceives as negative online behavior. Potentially, you could use IoB to find out why people don’t engage with the brand or your marketing campaigns, or, more importantly, why they aren’t buying your products or using your services.

This may be particularly useful if you want to access a previously untapped market or target audience. For example, IoB could lead you to behavioral patterns that help you create a positive social media impact on antisocial teens, which you can use to engage Gen Z consumers.

#3 Accelerating the Digital Transformation

internet of behavior kids

For IoB to work, a business has to adopt the latest trends in information technology so it can create a multi-channel personalized experience across all formats and platforms.

Besides integrating data collection and analytics software, this will require discarding legacy solutions. This means using software suites that rely on APIs and cloud technology. 

That allows you to centralize how you manage interactions with consumers and personalize every experience. From sending unique notifications and updates, through apps and social media, to how you maintain and manage the interactive interface.

If you’re interested in finding out more about IoB and IoT, Demakis Technologies can help you. We are a professional digital solutions provider that’s a leader in the IT industry.

Our managed services can help you implement and maintain all of the tech solutions that we’ve mentioned today, while our cybersecurity services can protect the data of you, be it sensitive business data or that of your customers.

Please CONTACT US today to get in touch with one of our professionals who can create a step-by-step plan centered around your business and technology needs.

Fiber Optics

Fiber Optics Industry Changes in 2021

The global fiber optics industry is evolving in 2021. In this industry report, we aim to explore these changes. 

But we’ll also try to answer key questions about the optical fiber market:

  • What is disrupting the industry?
  • What new fiber optic technologies are emerging?
  • Why are some companies investing in 5G fiber optics?

So if you want to learn more about the future of fiber optics technology and the changes these innovations are driving, then this report is for you.

Let’s begin.

A Fiber Optics Market Overview

In 2020, the global fiber optic cable industry was valued at $9.2 billion. The same cable industry analysis revealed that this figure is expected to reach $20.8 billion by 2026

During this period (2021-2026), the fiber and telecom cable industry will register a CAGR of 14.5% according to forecasts.

The main driving force behind this growth is the increasing demand in the telecommunication and FTTx (fiber to the x) industries, as well as the recent disruption to business caused by COVID-19 and recent advancements in new fiber technology.

New Optical Technology

Two key technologies used in fiber optics are responsible for this global market growth:

#1 Optical fibers are getting smaller

To accommodate the deployment challenges of new tech innovations such as FTTx and 5G, fiber optics manufacturers had to redesign the optical fibers within the network cables.

This meant the companies had to raise the high fiber count while maintaining the same diameter, or in some cases even lowering it to meet the demands of end-users.

In April 2020, Prysmian became the first company to achieve this and released a cable portfolio to its consumers with the smallest optical fibers yet. Their optical fiber components have a diameter of just 180 µm (micrometers).

#2 Increasing popularity of submarine infrastructures

Submarine communications cables are fiber optic cable networks that are laid on the sea bed between two land-based stations. 

The purpose of these underwater infrastructures is to carry telecommunication signals across large bodies of water.

To provide new users with reliable bandwidth-intensive services and attract new markets, a number of cloud content providers are increasing the global submarine cable infrastructure.

In fact, the number of new submarine cables is expected to grow by as much as 50% in 2021 according to TeleGeography’s submarine cable map.

As a result, there is around $8 billion worth of investments lined up to lay new submarine cables in 2021.

The Impact of COVID-19

Since the outbreak began in 2020, the coronavirus has had a profound effect on the 5G fiber optic cable market.

On the one hand, the change to a remote workplace increased the demand for high-capacity bandwidth.

On the other hand, the disruption caused by COVID-19 meant that manufacturers had to halt production, which significantly slowed down the supply chain of fiber optic components.

As a result, the global production of fiber optic cables fell by 25% during the pandemic (2020). 

However, with China now allowing people to get back to work, the production figures this year are expected to surpass those before the outbreak.

Key Market Trends in the Fiber Optics Industry

As optical fiber cables (OFC) become the building blocks in modern business, several key trends in the industry will emerge:

First, the industry growth will coincide with the growth of the information technology and telecommunications industry. 

As more IT and telecom companies emerge their bandwidth demands will increase and fiber optics will become the preferred medium used to transmit data.

At the same time, advanced technologies such as 5G, Big Data, and the Internet of Things (IoT) have to collect and transfer large quantities of data in real-time. This will also require systems that support high bandwidth levels.

When it comes to demand, the biggest share of the fiber optics industry is expected to reside in the Asia-Pacific market.

China currently dominates the global market. In 2019, 91% of its entire broadband network was connected by fiber optics, which makes it the leader in FTTP.

As emerging markets like India, Japan, South Korea, Vietnam, and the Middle East open themselves to the global market, and to China’s sphere of influence, the dominance of the A-PAC market will only rise in the fiber optics industry.

If you’d like to find out more about the fiber optics industry, please continue reading our blog.

If, on the other hand, you want to reevaluate your cabling network, we can help you.

Demakis Technologies specializes in network cabling services for business. Our team can install, migrate, test, and maintain your entire fiber optics infrastructure.

Please CONTACT US to get in touch with one of our professionals and find out more about our offer.