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Monthly Archives: June 2021

internet of behavior

IoB: The Internet of Behavior

This is a guide on a new extension of the Internet of Things (IoT) called the Internet of Behavior (IoB).

In this guide, we’ll explain:

  • What IoB is?
  • What breakthrough led to the Internet of Behavior?
  • How it extends the use of IoT in business.

So if you want to learn more about IoB and implement it in your organization, then you’ll enjoy this article.

Let’s dive right in.

IoB: An Extension of IoT

Understanding the Internet of Behavior (IoB) starts with the Internet of Things (IoT). But what is IoT?

The Internet of Things (IoT) is a network of interconnected physical devices that collect and exchange data on the Internet. This new layer of connectivity created a platform where all the “things” on the Internet (people, technology, applications, services, and domains) can share information.

But IoT devices and the “things” on the Internet generate their data. More often than not, these data sources include user and consumer data.

For example, a single smartphone can send information about the device: IP address, the apps that you use, browsing history, and its physical location. 

But because of the newest IoT trends, the phone can now connect to other devices in your home, e.g. a laptop, and access the data that it generates.

Businesses can then gather this information using business intelligence (BI), Big Data, Customer Data Platforms (CDPs), and other data mining tools. 

All of this data gives businesses valuable insight into the behaviors, interests, habits, preferences, likes, and dislikes of consumers.

This has come to be known as the Internet of Behavior (IoB).


What Is the Internet of Behavior?

The Internet of Behavior (IoB) is a process of collecting and analyzing user-controlled data using behavioral psychology in business. The goal is to find patterns in behavior that reflect the habits, interests, and preferences of users on the Internet.

internet of behavior mobile

The outcomes of those behavioral analytics inform decision-makers, for example, how to develop and market products or services, design the user experience (UX), or engage consumers online via search experience optimization (SXO). 

As a result, conducting IoB requires interdisciplinary collaboration in five fields: 

  1. Data analytics – to process and analyze the collected data.
  2. Statistics – to map out the various patterns in behavior based on data.
  3. Behavioral psychology – to make sense of the analyzed data.
  4. Business psychology – to develop strategies based on patterns in behavior.
  5. Ethics and law – to protect user data and ensure consumer privacy.

From a technical point of view, IoB leverages existing technologies that focus on individual users such as Big Data, geo-targeting, and facial recognition.

How Does IoB Contribute to Business?

There are three main ways you can improve your organization by implementing IoB:

#1 Changing Consumer Behaviors

internet of behavior Iob

As one of the emerging trends in information technology, IoB has a lot of potential in the future of business. 

In fact, Gartner’s Top Strategic Technology Trends for 2021 supports this statement by saying:

“The IoB is about using data to change behaviors.”

So IoB doesn’t just allow you to capture, analyze, understand, and respond to a variety of patterns in human behaviors. It also enables businesses to influence consumer choices, interactions, and values by shaping the customer experience according to those behaviors.

In that sense, companies can create a personalized, data-driven value chain that centers its activities, products, campaigns, and supporting services around an experience that engages consumers through their preferences.

#2 Accessing Untapped Markets and Audiences

At the same time, a company can use IoB to uncover what it perceives as negative online behavior. Potentially, you could use IoB to find out why people don’t engage with the brand or your marketing campaigns, or, more importantly, why they aren’t buying your products or using your services.

This may be particularly useful if you want to access a previously untapped market or target audience. For example, IoB could lead you to behavioral patterns that help you create a positive social media impact on antisocial teens, which you can use to engage Gen Z consumers.

#3 Accelerating the Digital Transformation

internet of behavior kids

For IoB to work, a business has to adopt the latest trends in information technology so it can create a multi-channel personalized experience across all formats and platforms.

Besides integrating data collection and analytics software, this will require discarding legacy solutions. This means using software suites that rely on APIs and cloud technology. 

That allows you to centralize how you manage interactions with consumers and personalize every experience. From sending unique notifications and updates, through apps and social media, to how you maintain and manage the interactive interface.

If you’re interested in finding out more about IoB and IoT, Demakis Technologies can help you. We are a professional digital solutions provider that’s a leader in the IT industry.

Our managed services can help you implement and maintain all of the tech solutions that we’ve mentioned today, while our cybersecurity services can protect the data of you, be it sensitive business data or that of your customers.

Please CONTACT US today to get in touch with one of our professionals who can create a step-by-step plan centered around your business and technology needs.

Fiber Optics

Fiber Optics Industry Changes in 2021

The global fiber optics industry is evolving in 2021. In this industry report, we aim to explore these changes. 

But we’ll also try to answer key questions about the optical fiber market:

  • What is disrupting the industry?
  • What new fiber optic technologies are emerging?
  • Why are some companies investing in 5G fiber optics?

So if you want to learn more about the future of fiber optics technology and the changes these innovations are driving, then this report is for you.

Let’s begin.

A Fiber Optics Market Overview

In 2020, the global fiber optic cable industry was valued at $9.2 billion. The same cable industry analysis revealed that this figure is expected to reach $20.8 billion by 2026

During this period (2021-2026), the fiber and telecom cable industry will register a CAGR of 14.5% according to forecasts.

The main driving force behind this growth is the increasing demand in the telecommunication and FTTx (fiber to the x) industries, as well as the recent disruption to business caused by COVID-19 and recent advancements in new fiber technology.

New Optical Technology

Two key technologies used in fiber optics are responsible for this global market growth:

#1 Optical fibers are getting smaller

To accommodate the deployment challenges of new tech innovations such as FTTx and 5G, fiber optics manufacturers had to redesign the optical fibers within the network cables.

This meant the companies had to raise the high fiber count while maintaining the same diameter, or in some cases even lowering it to meet the demands of end-users.

In April 2020, Prysmian became the first company to achieve this and released a cable portfolio to its consumers with the smallest optical fibers yet. Their optical fiber components have a diameter of just 180 µm (micrometers).

#2 Increasing popularity of submarine infrastructures

Submarine communications cables are fiber optic cable networks that are laid on the sea bed between two land-based stations. 

The purpose of these underwater infrastructures is to carry telecommunication signals across large bodies of water.

To provide new users with reliable bandwidth-intensive services and attract new markets, a number of cloud content providers are increasing the global submarine cable infrastructure.

In fact, the number of new submarine cables is expected to grow by as much as 50% in 2021 according to TeleGeography’s submarine cable map.

As a result, there is around $8 billion worth of investments lined up to lay new submarine cables in 2021.

The Impact of COVID-19

Since the outbreak began in 2020, the coronavirus has had a profound effect on the 5G fiber optic cable market.

On the one hand, the change to a remote workplace increased the demand for high-capacity bandwidth.

On the other hand, the disruption caused by COVID-19 meant that manufacturers had to halt production, which significantly slowed down the supply chain of fiber optic components.

As a result, the global production of fiber optic cables fell by 25% during the pandemic (2020). 

However, with China now allowing people to get back to work, the production figures this year are expected to surpass those before the outbreak.

Key Market Trends in the Fiber Optics Industry

As optical fiber cables (OFC) become the building blocks in modern business, several key trends in the industry will emerge:

First, the industry growth will coincide with the growth of the information technology and telecommunications industry. 

As more IT and telecom companies emerge their bandwidth demands will increase and fiber optics will become the preferred medium used to transmit data.

At the same time, advanced technologies such as 5G, Big Data, and the Internet of Things (IoT) have to collect and transfer large quantities of data in real-time. This will also require systems that support high bandwidth levels.

When it comes to demand, the biggest share of the fiber optics industry is expected to reside in the Asia-Pacific market.

China currently dominates the global market. In 2019, 91% of its entire broadband network was connected by fiber optics, which makes it the leader in FTTP.

As emerging markets like India, Japan, South Korea, Vietnam, and the Middle East open themselves to the global market, and to China’s sphere of influence, the dominance of the A-PAC market will only rise in the fiber optics industry.

If you’d like to find out more about the fiber optics industry, please continue reading our blog.

If, on the other hand, you want to reevaluate your cabling network, we can help you.

Demakis Technologies specializes in network cabling services for business. Our team can install, migrate, test, and maintain your entire fiber optics infrastructure.

Please CONTACT US to get in touch with one of our professionals and find out more about our offer.